STRATEGI KOMUNIKASI PUBLIC RELATIONS DAWET JABUNG OLEH KOMUNITAS PENJUAL DAWET JABUNG DI DESA JABUNG KECAMATAN MLARAK KABUPATEN PONOROGO

Novitasari, Sely (2024) STRATEGI KOMUNIKASI PUBLIC RELATIONS DAWET JABUNG OLEH KOMUNITAS PENJUAL DAWET JABUNG DI DESA JABUNG KECAMATAN MLARAK KABUPATEN PONOROGO. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

awet Jabung Public Relations Communication Strategy by the Dawet Jabung Seller Community in Jabung Village, Mlarak District, Ponorogo Regency Sely Novitasari 20240809 This thesis is entitled Dawet Jabung branding communication strategy by the Dawet Jabung Seller Community in Jabung Village, Mlarak District, Ponorogo Regency. The displacement of typical culinary, especially Dawet Jabung, can have a negative impact, such as the loss of culture and tradition, because typical culinary is part of the culture and traditions of the region, in this context, namely Ponorogo. To maintain the typical culinary of Dawet Jabung, it is necessary to preserve it, such as promoting and educating the public about the value and benefits of Dawet Jabung. With the existence of the Dawet Jabung seller community in Jabung Village, it has a very important role in terms of developing and maintaining this Dawet Jabung product. The purpose of this study was to determine the communication strategy of Dawet Jabung branding by the Dawet Jabung Selling Community in Jabung Village, Mlarak District, Ponorogo Regency. The theory used is the 11P marketing mix theory, namely product, price, promotion, place, people, public relations, physical evidence, power, pressure, performance, process. The research method used is descriptive qualitative. The data collection techniques used are observation, interviews, and documentation. The results of the study state that the Dawet Jabung branding communication strategy by the Ponorogo Regency Tourism Office has implemented the 11P marketing mix theory including product, place, people, power, pressure, performance, and process. The points of theory that are still not perfect are price, promotion, public relations and physical evidence.

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Public Relations Communication Strategy, Dawet Jabung, Ponorogo Regency
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Science and Political Science > Department of Communication Science
Depositing User: fisip . userfisip
Date Deposited: 08 Aug 2024 06:46
Last Modified: 08 Aug 2024 06:46
URI: http://eprints.umpo.ac.id/id/eprint/14183

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