Sakinah, Alviona (2024) ANALISIS STRATEGI MARKETING PUBLIC RELATIONS CAFE TAMAN WAW JAKA TINGKIR DESA KREBET KECAMATAN JAMBON KABUPATEN PONOROGO. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.
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Abstract
Cafe Taman WAW Jaka Tingkir is a tourist destination located in Krebet Village, Jambon District, Ponorogo Regency. Cafe Taman WAW Jaka Tingkir is a place with a combined concept of a cafe and a tourist destination or recreation area which was founded in 2020 and inaugurated in 2022. Initially, Cafe Taman WAW Jaka Tingkir only operated as an ordinary cafe. However, due to lack of interest from the public, the cafe owner decided to develop it by adding photo spots, a swimming pool, and various other facilities. Now, Cafe Taman WAW Jaka Tingkir has been crowded with people, with the number of visitors reaching hundreds per day and reaching thousands on holidays. This study aims to analyze the Marketing Public Relations Strategy carried out by the owner and manager of Cafe Taman WAW Jaka Tingkir. This research is a descriptive qualitative research. Data collection techniques through interviews, observations and document and documentation studies. The main resource person in this study was the owner of Cafe Taman WAW Jaka Tingkir, Mr. Ady Dumadi. The results of the study show that developing a cafe into a tourist destination is the main public relations strategy of Cafe Taman WAW Jaka Tingkir. The obstacles faced in the Public Relations strategy are inadequate road infrastructure.
| Item Type: | Thesis (Skripsi (S1)) |
|---|---|
| Uncontrolled Keywords: | Strategy, Marketing Public Relations, Cafe Taman WAW Jaka Tingkir |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Social Science and Political Science > Department of Communication Science |
| Depositing User: | fisip . userfisip |
| Date Deposited: | 12 Aug 2024 08:08 |
| Last Modified: | 12 Aug 2024 08:08 |
| URI: | http://eprints.umpo.ac.id/id/eprint/14223 |
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