PENGARUH ONLINE CUSTOMER REVIEW, E-TRUST, DAN ADVERTISING ATTRACTIVE TERHADAP KEPUTUSAN PEMBELIAN ONLINE PENGGUNA SHOPEE DI PONOROGO

DAIROTURROHMAH, ULFIANA (2024) PENGARUH ONLINE CUSTOMER REVIEW, E-TRUST, DAN ADVERTISING ATTRACTIVE TERHADAP KEPUTUSAN PEMBELIAN ONLINE PENGGUNA SHOPEE DI PONOROGO. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

[img] Text (Surat Persetujuan Unggah Karya Ilmiah)
Surat Persetujuan Unggah Karya Ilmiah.pdf
Download (315kB)
[img] Text (Halaman Depan)
HALAMAN DEPAN.pdf
Download (1MB)
[img] Text (BAB I)
BAB I.pdf
Download (855kB)
[img] Text (BAB II)
BAB II.pdf
Restricted to Repository staff only
Download (976kB)
[img] Text (BAB III)
BAB III.pdf
Restricted to Repository staff only
Download (849kB)
[img] Text (BAB IV)
BAB IV.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text (BAB V)
BAB V.pdf
Restricted to Repository staff only
Download (688kB)
[img] Text (Daftar Pustaka)
DAFTAR PUSTAKA.pdf
Download (706kB)
[img] Text (Lampiran)
LAMPIRAN.pdf
Restricted to Repository staff only
Download (3MB)
[img] Text (Skripsi Full)
SKRIPSI Ulfiana, WATERMARK FULL FIKSSS.pdf
Restricted to Repository staff only
Download (4MB)

Abstract

The aim of this research is to obtain information regarding the impact of online customer reviews, e-trust, and attractive advertising on online purchasing decisions at Shopee. This research is quantitative in nature with the target population consisting of Ponorogo people who have made online purchases at the Shopee online shop. The sample for this research consisted of 115 samples, selected using the accidental sampling method. The data accumulation method is carried out through a survey method using questionnaires. Then the data is processed using SmartPls, with instrument testing techniques involving outer model analysis, inner model analysis and also hypothesis testing. Research results reveal that on Shopee, online reviews have a negative impact on purchasing decisions, while e-trust and advertising appeal have a positive impact, increasing trust and encouraging consumer purchases. KEYWORDS: Online Customer Review, E-Trust dan Advertising Attractive

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Online Customer Review, E-Trust dan Advertising Attractive
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Economic
Depositing User: fe . userfe
Date Deposited: 23 Aug 2024 04:06
Last Modified: 23 Aug 2024 04:06
URI: http://eprints.umpo.ac.id/id/eprint/14598

Actions (login required)

View Item View Item
Umpo Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.