Pengaruh Positive Emotion, Shopping Lifestyle dan Fashion Involvement terhadap Impulse Buying (Survey pada konsumen produk pakaian di Matahari Department Store Madiun)

Charollyana Putri, Delya (2022) Pengaruh Positive Emotion, Shopping Lifestyle dan Fashion Involvement terhadap Impulse Buying (Survey pada konsumen produk pakaian di Matahari Department Store Madiun). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

This study aims to determine the effect of positive emotion, shopping lifestyle and fashion involvement on consumer impulse buying of clothing products at Matahari Department Store Madiun. This type of research uses quantitative methods. The population in this study were all consumers who had made a purchase at Matahari Department Store Madiun, while the sample in this study was 100 people who were taken using the accidental sampling technique. Data collection techniques using a questionnaire. The data analysis method in this study used multiple linear regression analysis with SPSS statistical tools. The results showed that positive emotions, shopping lifestyle and fashion involvement positively and significantly influenced impulse buying.

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Positive Emotion, Shopping Lifestyle, Fashion Involvement, Impulse Buying
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: fe . userfe
Date Deposited: 08 Mar 2022 01:42
Last Modified: 08 Mar 2022 01:42
URI: http://eprints.umpo.ac.id/id/eprint/8781

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