PENGARUH KEPERCAYAAN, E-WOM, DAN PERSEPSI RESIKO TERHADAP MINAT BELI DI MARKETPLACE PADA ERA PANDEMI. (Studi kasus pada konsumen Marketplace Shopee di Ponorogo)

Nur Cahyanto, Dedik (2022) PENGARUH KEPERCAYAAN, E-WOM, DAN PERSEPSI RESIKO TERHADAP MINAT BELI DI MARKETPLACE PADA ERA PANDEMI. (Studi kasus pada konsumen Marketplace Shopee di Ponorogo). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

This study aims to analyze the effect of trust, E-WOM, and Risk Perception on Online Purchase Intention at the Shopee Marketplace during the Covid 19 pandemic in Ponorogo Regency. The research method used in this study is the Quantitative Method. While the approach used in this study is to use non-probability sampling, the sampling is taken by the accidental sampling technique. by using the results of questionnaire data that has been distributed to 96 respondents via google form and using multiple regression analysis, and hypotheses using t test and f test. the results of this study indicate that (1) trust has a positive and significant influence on online buying interest, with a significant value of 0.002 t table (1.98609). (2) E-WOM has a positive and significant value on Online Purchase Interest, with a significant value of 0.005 (1.98609). (3) Risk Perception has a positive and significant effect on Online Purchase Interest, with a significant value of 0.003 and a t-count value (1.98609).

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Trust, E-WOM, Risk Perception, and Buying Interest
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: fe . userfe
Date Deposited: 09 Mar 2022 01:01
Last Modified: 09 Mar 2022 01:01
URI: http://eprints.umpo.ac.id/id/eprint/8799

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