Pramudita, Ratih (2022) PENGARUH BRAND IMAGE, BRAND TRUST DAN BRAND SATISFACTION TERHADAP BRAND LOYALTY PENGGUNA MARKETPLACE TOKOPEDIA (Studi Kasus Pengguna Tokopedia di Ponorogo). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.
![]() |
Text (SURAT PERSETUJUAN UNGGAH KARYA ILMIAH)
Surat Unggah Karya Ilmiah.pdf Download (86kB) |
![]() |
Text (HALAMAN DEPAN)
Halaman Depan.pdf Download (1MB) |
![]() |
Text (BAB I)
BAB I.pdf Download (234kB) |
![]() |
Text (BAB II)
BAB II.pdf Restricted to Registered users only Download (316kB) |
![]() |
Text (BAB III)
BAB III.pdf Restricted to Registered users only Download (164kB) |
![]() |
Text (BAB IV)
BAB IV.pdf Restricted to Registered users only Download (442kB) |
![]() |
Text (BAB V)
BAB V.pdf Restricted to Registered users only Download (128kB) |
![]() |
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Download (226kB) |
![]() |
Text (LAMPIRAN)
LAMPIRAN.pdf Download (862kB) |
![]() |
Text (SKRIPSI FULL TEXT)
SKRIPSI FULL TEXT.pdf Restricted to Repository staff only Download (3MB) |
Abstract
The existence of consumers with high loyalty is needed and to increase brand loyalty which can be realized through brand image, brand trust, and brand satisfaction. This research was conducted to determine the effect of brand image, brand trust and brand satisfaction on brand loyalty to Tokopedia marketplace users in Ponorogo. This study uses a quantitative approach. Data collection is done by spreading the distribution to Tokopedia users in Ponorogo. The results of this study indicate that brand image has no significant effect on brand loyalty, and brand trust, brand satisfaction has a significant effect on brand loyalty of Tokopedia marketplace users in Ponorogo.
Item Type: | Thesis (Skripsi (S1)) |
---|---|
Uncontrolled Keywords: | Brand Image, Brand Trust, Brand Satisfcation, Brand Loyalty |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Faculty of Economic > Department of Management |
Depositing User: | fe . userfe |
Date Deposited: | 11 Aug 2022 04:14 |
Last Modified: | 11 Aug 2022 04:14 |
URI: | http://eprints.umpo.ac.id/id/eprint/9401 |
Actions (login required)
![]() |
View Item |