PENGARUH BRAND IMAGE, BRAND TRUST DAN BRAND SATISFACTION TERHADAP BRAND LOYALTY PENGGUNA MARKETPLACE TOKOPEDIA (Studi Kasus Pengguna Tokopedia di Ponorogo)

The existence of consumers with high loyalty is needed and to increase brand loyalty which can be realized through brand image, brand trust, and brand satisfaction. This research was conducted to determine the effect of brand image, brand trust and brand satisfaction on brand loyalty to Tokopedia marketplace users in Ponorogo. This study uses a quantitative approach. Data collection is done by spreading the distribution to Tokopedia users in Ponorogo. The results of this study indicate that brand image has no significant effect on brand loyalty, and brand trust, brand satisfaction has a significant effect on brand loyalty of Tokopedia marketplace users in Ponorogo.