STRATEGI DINAS PARIWISATA DALAM MEMPROMOSIKAN WISATA DAERAH PADA MASA PASCA PANDEMI COVID-19 DI KABUPATEN PACITAN

Oktafiantika, Wulan (2022) STRATEGI DINAS PARIWISATA DALAM MEMPROMOSIKAN WISATA DAERAH PADA MASA PASCA PANDEMI COVID-19 DI KABUPATEN PACITAN. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

ABSTRACT After the Covid-19 pandemic lasted for approximately two years, from the beginning of 2020 to the end of 2021, it left a lot of deep trauma for human life. From these problems, the researchers took three problem formulations, namely How the Strategy of the Tourism Office in Promoting Regional Tourism in the Post-Covid-19 Pandemic Period in Pacitan Regency, the Inhibiting Factors of the Tourism Office's Strategy in Promoting Regional Tourism in the Post-Covid-19 Pandemic Period in Pacitan Regency and How to Solutions carried out by the Department of Tourism of the factors that hinder promotion. The results of the discussion that the tourism department's strategy in promoting regional tourism is to use the four strategies according to what has been described in theory, namely advertising, promotion, publicity and personal selling. Factors Inhibiting the Strategy of the Tourism Office in Promoting Regional Tourism in the Post-Covid�19 Pandemic Period in Pacitan Regency. namely internal and external factors. Internal factors in the form of lack of management human resources and external factors due to restrictions related to the number of tourist visitors. The solution carried out by the Tourism Office from factors that hinder promotion is that the tourism office in promoting tourism the tourism office holds an evaluation meeting every month, besides that it also holds training activities on tourism management and also tourism promotion training with the aim of generating creative ideas to attract the sympathy of tourist visitors. Keywords: Strategy, Promotion, Tourism, Tourism Office

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Kata kunci : Strategi, Promosi, Wisata, Dinas Pariwisata
Subjects: J Political Science > JF Political institutions (General)
Divisions: Faculty of Social Science and Political Science
Depositing User: fisip . userfisip
Date Deposited: 30 Aug 2022 04:04
Last Modified: 30 Aug 2022 04:04
URI: http://eprints.umpo.ac.id/id/eprint/9753

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