Wijianto, Wijianto (2014) ANALISIS PENGARUH PERCEIVED ATTRACTIVENESS, KUALITAS PELAYANAN DAN PERCEIVED VALUE FOR MONEY TERHADAP REVISIT INTENTION DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA TEMPAT WISATA “KINTAMANI WATER PARK” PONOROGO. Jurnal Ekuilibrium. ISSN 1858-165X
|
Text
Jurnal Ekuilibrium.pdf Download (466kB) | Preview |
Abstract
The purpose of this study was to examine the influence of perceived attractiveness, quality of service, perceived value for money on customer satisfaction in Kintamani Water Park attractions Ponorogo. Mediating effect of satisfaction on the perceived attractiveness, service quality and perceived value for money on consumer intention to revisit the sights Kintamani Water Park Ponorogo. And to examine the influence of perceived attractiveness, service quality, perceived value for money consumer intention to revisit the sights Kintamani Water Park Ponorogo. Collecting data in this study using a questionnaire. The population in this study are visitor attractions Water Park Ponorogo Kintamani. While the sample is taken as 165 people. Techniques of data analysis using structural equation models (structural equation modeling / SEM), with the help of AMOS. The results showed: 1. Perceived attractiveness has a positive and significant influence on consumer satisfaction Kintamani tour Water Park Ponorogo; 2. Service quality has a positive and significant impact on customer satisfaction Kintamani tour Water Park Ponorogo; 3. Perceived value for money has a positive and significant impact on customer satisfaction Kintamani tour Water Park Ponorogo; 4. Consumer satisfaction has a positive and significant influence on revisit intention Kintamani tour Water Park Ponorogo; 5. Perceived attractiveness has a positive effect and no significant effect on revisit intention Kintamani tour Water Park Ponorogo; 6. Service quality has a significant and positive effect on revisit intention Kintamani tour Water Park Ponorogo; 7. Perceived value for money have a significant and positive effect on revisit intention Kintamani Water Park Ponorogo. Keywords: Perceived attractiveness, Quality Service, Perceived Value for Money, Customer Satisfaction and Revisit Intention
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | UMPO Journal |
| Depositing User: | Library Umpo |
| Date Deposited: | 09 May 2017 05:34 |
| Last Modified: | 09 May 2017 05:34 |
| URI: | http://eprints.umpo.ac.id/id/eprint/2982 |
Actions (login required)
 |
View Item |
