The purpose of this study is to analyze the meaning of the message in the
International Women's Day With #RealSupport edition of the Uniqlo advertisement
by using Charles Sanders Peirce's semiotic research as a tool for understanding the
meaning of signs in this advertisement. It should be noted that Charles Sanders
Peirce's semiotics have three main elements, namely signs, objects, and
interpretations often called triangle meanings. Then these three elements will
analyze the message's meaning in each scene in the Uniqlo advertisement. The
results of this research have the meaning of the message of Uniqlo's advertisement,
namely loving yourself, living comfortably and not needing perfection, being honest
with yourself and others, being loved is important, learning to understand your own
body, and providing real support to others.
Keywords: Message meaning, Uniqlo Advertisement, Charles Sanders Peirce
Semiotics