MAKNA PESAN DALAM IKLAN UNIQLO EDISI INTERNATIONAL WOMEN DAY WITH #REALSUPPORT (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE IKLAN UNIQLO DI CHANNEL YOUTUBE UNIQLO INDONESIA)
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Abstract
The purpose of this study is to analyze the meaning of the message in the
International Women's Day With #RealSupport edition of the Uniqlo advertisement
by using Charles Sanders Peirce's semiotic research as a tool for understanding the
meaning of signs in this advertisement. It should be noted that Charles Sanders
Peirce's semiotics have three main elements, namely signs, objects, and
interpretations often called triangle meanings. Then these three elements will
analyze the message's meaning in each scene in the Uniqlo advertisement. The
results of this research have the meaning of the message of Uniqlo's advertisement,
namely loving yourself, living comfortably and not needing perfection, being honest
with yourself and others, being loved is important, learning to understand your own
body, and providing real support to others.
Keywords: Message meaning, Uniqlo Advertisement, Charles Sanders Peirce
Semiotics
Informasi Item
| Item Type | Thesis (Skripsi (S1)) |
|---|---|
| Uncontrolled Keywords | Makna pesan, Iklan Uniqlo, Semiotika Charles Sanders Peirce |
| Subjects | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HE Transportation and Communications |
| Divisions | Faculty of Social Science and Political Science > Department of Communication Science |
| Date Deposited | 09 Aug 2024 02:29 |
| Last Modified | 14 Jan 2025 03:40 |
| URI | https://eprints.umpo.ac.id/id/eprint/14211 |
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