PENGARUH KUALITAS PELAYANAN, CUSTOMER REVIEW DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN PADA UMKM BATIK SAJI PACITAN

Regional economic development can be done by increasing the potential sectors in the area. Pacitan Regency has superior potential, namely Batik craft UMKM, one of which is Batik Saji Pacitan. Problems such as competition in the batik and craft product market, product quality and characteristics and challenges in maintaining consumer satisfaction. The purpose of this study is to determine the effect of Service Quality, Customer Reviews and Product Innovation on Consumer Satisfaction at Batik Saji Pacitan UMKM. The research used is quantitative research. Primary data collection was obtained from distributing questionnaires. The number of
samples consisted of 70 respondents, using simple random sampling techniques. The results of the study showed that: (1) the service quality variable has a significant effect on consumer satisfaction at Batik Saji Pacitan UMKM. (2) Customer Reviews have a significant effect on consumer satisfaction at Batik Saji Pacitan UMKM. (3) Product Innovation does not have a significant effect on consumer satisfaction variables at Batik Saji Pacitan UMKM.
Keywords: Service Quality, Customer Review, Product Innovation, Consumer Satisfactionts