Analisis Wacana Kritis Model Sara Mills pada Konten Media Sosial Instagram @komnasperempuan tentang Edukasi Pencegahan dan Perlawanan Kekerasan Seksual di bulan Oktober 2024.

Rahmawati, Anita (2025) Analisis Wacana Kritis Model Sara Mills pada Konten Media Sosial Instagram @komnasperempuan tentang Edukasi Pencegahan dan Perlawanan Kekerasan Seksual di bulan Oktober 2024. S1 thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

Sexual violence continues to be a significant challenge in Indonesia, with official data indicating 6,966 cases as part of 15,173 reports of violence against women and children. The phenomenon of electronic-based sexual violence (EBSV), such as harassment in social media comment sections, further complicates this issue. This study aims to analyze the educational role of the Instagram account @komnasperempuan in efforts to prevent and combat sexual violence through a critical discourse analysis approach based on Sara Mills' model. This qualitative research was conducted online by observing four selected posts from the @komnasperempuan account related to the issue of sexual violence. The findings reveal that Komnas Perempuan consistently positions itself as an active subject an agent of change that advocates for legal justice, provides support for victims, and encourages the community to create a safe environment. Meanwhile, victims of sexual violence are presented as the primary object in the discourse, often depicted as a vulnerable group in need of protection. Interestingly, while this discourse construction places victims in a marginal position (in line with feminist critiques by Sara Mills), the educational messages conveyed remain effective in motivating readers to engage actively. The analysis of the reader position shows that the content from @komnasperempuan is not only informative but also applicable successfully building awareness, empathy, and a drive to participate in the prevention of sexual violence. The language used adheres to gender-sensitive journalistic principles, making the messages easy to understand and share. Thus, this study concludes that Komnas Perempuan's communication strategy on Instagram effectively creates a critical discourse that opens up public dialogue while also driving social change.
Keywords: Critical discourse analysis, sexual violence, social media instagram, Sara Mills, Komnas Perempuan.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	Critical discourse analysis, sexual violence, social media instagram, Sara Mills, Komnas Perempuan.
Subjects:	H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HQ The family. Marriage. Woman
Divisions:	Faculty of Social Science and Political Science > Department of Communication Science
Depositing User:	Anita Rahmawati
Date Deposited:	05 Nov 2025 04:18
Last Modified:	05 Nov 2025 04:18
URI:	https://eprints.umpo.ac.id/id/eprint/16775

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