SKRIPSI PENGARUH PENGETAHUAN KEWIRAUSAHAAN, KARAKTERISTIK, DAN KETERAMPILAN WIRAUSAHA TERHADAP KEBERHASILAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DI KABUPATEN PONOROGO (Study Pada UMKM Di Kabupaten Ponorogo)

This study aims to identify and explain the influence of entrepreneurial knowledge, entrepreneurial characteristics, and entrepreneurial skills on the success of Micro, Small, and Medium Enterprises (MSMEs) in Ponorogo Regency. The research method used in this study is quantitative. The population consists of MSME owners in Ponorogo Regency. The sampling technique employed was purposive sampling, with a total sample of 100 respondents. Data analysis was conducted using multiple linear regression analysis.

The results of this study indicate that: (1) entrepreneurial knowledge has a positive and significant effect on business success; (2) entrepreneurial characteristics have a positive but insignificant effect on business success; (3) entrepreneurial skills have a positive and significant effect on business success; and (4) entrepreneurial knowledge, entrepreneurial characteristics, and entrepreneurial skills simultaneously have a positive and significant effect on business success.

Keywords: Entrepreneurial Knowledge, Entrepreneurial Characteristics, Entrepreneurial Skills, Business Success