STRATEGI PEMASARAN SYARIAH BERBASIS DIGITAL DALAM UPAYA MENINGKATKAN PENJUALAN DI SAKHA BOUTIQE (BUTIK & BATIK)

Faiz, Muhammad Nur (2025) STRATEGI PEMASARAN SYARIAH BERBASIS DIGITAL DALAM UPAYA MENINGKATKAN PENJUALAN DI SAKHA BOUTIQE (BUTIK & BATIK). S1 thesis, Universitas Muhammadiyah Ponorogo.

	Text (SURAT PERSETUJUAN UNGGAH KARYA ILMIAH) Surat Persetujuan unggah karya ilmiah.pdf Download (414kB)
	Text (HALAMAN DEPAN) Halaman Depan.pdf Download (3MB)
	Text (BAB I) BAB I.pdf Download (482kB)
	Text (BAB II) BAB II.pdf Restricted to Repository staff only Download (418kB) | Request a copy
	Text (BAB III) BAB III.pdf Restricted to Repository staff only Download (366kB) | Request a copy
	Text (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (922kB) | Request a copy
	Text (BAB V) BAB V.pdf Restricted to Repository staff only Download (375kB) | Request a copy
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (209kB)
	Text (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Text (SKRIPSI FULL TEXT) Skripsi Full Text.pdf Restricted to Repository staff only Download (8MB) | Request a copy

Abstract

This study examines a sharia-based digital marketing strategy to increase sales at Sakha
Boutiqe (Boutique & Batik) located in Jl. Pramuka Gg. II No.13, Ronowijayan,
Mangunsuman, Kec. Siman, Kabupaten Ponorogo, Jawa Timur 63471., against the backdrop
of a growing knitting business run by local housewives and farmers. Using a descriptive
qualitative approach through interviews, observation, and documentation, this research
analyzes the implementation of sharia marketing principles in digital strategy. The results show
that Sakha Boutiqe has successfully implemented sharia digital marketing by selling halal and
thayyib products, utilizing social media for market expansion, conducting honest and
transparent promotions, setting fair prices according to quality, maintaining healthy Islamic
competition, and implementing product distribution with amanah principles, which effectively
contributes to increasing sales while strengthening the brand image as an ethical business.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	Sharia Marketing, Digital Marketing, Sales Increase, MSMEs, Sakha Boutique.
Subjects:	L Education > L Education (General) L Education > LA History of education L Education > LT Textbooks
Divisions:	Faculty of Islamic Studies > Sharia Economics
Depositing User:	Muhammad Nur Faiz
Date Deposited:	10 Oct 2025 01:54
Last Modified:	28 Oct 2025 03:44
URI:	https://eprints.umpo.ac.id/id/eprint/18507

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