STRATEGI PEMASARAN SYARIAH BERBASIS DIGITAL DALAM UPAYA MENINGKATKAN PENJUALAN DI SAKHA BOUTIQE (BUTIK & BATIK)

This study examines a sharia-based digital marketing strategy to increase sales at Sakha
Boutiqe (Boutique & Batik) located in Jl. Pramuka Gg. II No.13, Ronowijayan,
Mangunsuman, Kec. Siman, Kabupaten Ponorogo, Jawa Timur 63471., against the backdrop
of a growing knitting business run by local housewives and farmers. Using a descriptive
qualitative approach through interviews, observation, and documentation, this research
analyzes the implementation of sharia marketing principles in digital strategy. The results show
that Sakha Boutiqe has successfully implemented sharia digital marketing by selling halal and
thayyib products, utilizing social media for market expansion, conducting honest and
transparent promotions, setting fair prices according to quality, maintaining healthy Islamic
competition, and implementing product distribution with amanah principles, which effectively
contributes to increasing sales while strengthening the brand image as an ethical business.