ABSTRAK

Pengembangan pariwisata desa melalui pendekatan Community Based Tourism (CBT) oleh BUMDes menjadi strategi penting dalam meningkatkan kesejahteraan masyarakat. Penelitian ini bertujuan untuk mendeskripsikan proses transformasi pariwisata desa melalui pendekatan CBT, mengidentifikasi kendala yang dihadapi, serta menganalisis dampaknya terhadap pengembangan pariwisata dan pemberdayaan masyarakat di Desa Gondowido. Penelitian menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Informan penelitian dipilih secara purposive meliputi Kepala Desa, Ketua BUMDes, Pelaku Usaha, Dan Masyarakat. Hasil penelitian menunjukkan bahwa transformasi bumdes melalui cbt telah memberikan dampak positif dalam tiga aspek utama. Pertama, patisipasi masyarakat terlihat aktif melalui keterlibatan dalam pengelolaan wisata, pengembangan UMKM, dan kegiatan pelestarian lingkungan serta budaya. Kedua, kelembagaan BUMDes berperan strategis dalam mengelola wisata ngambang tirto kencono secara profesional, membuka lapangan kerja, dan meningkatkan pendapatan asli desa (PAD). Ketiga, terjadinya peningkatan pendapatan masyarakat melalui perputaran ekonomi, pengembangan produk UMKM. Namun kendala masih ditemukan seperti kapasitas SDM, distribusi manfaat yang belum merata, dan partisipasi masyarakat dalam perencanaan wisata yang belum optimal. Penelitian ini menyimpulkan bahwa transformasi bumdes melalui cbt dapat menjadi model pengembangan pariwisata berkelanjutan yang memperkuat kesejahteraan dan kemandirian desa, dengan syarat adanya peningkatan kapasitas masyarakat, penguatan kelembagaan, dan promosi yang lebih luas.

Kata kunci : Transformasi, Community Based Tourism, Pengembangan Pariwisata, Pemberdayaan Masyarakat, Desa Wisata

ABSTRACT

The development of village tourism thru a Community Based Tourism (CBT) approach by BUMDes is an important strategy for improving community welfare. This research aims to describe the process of village tourism transformation thru the CBT approach, identify the challenges faced, and analyze its impact on tourism development and community empowerment in Gondowido Village. The research uses a qualitative method with data collection techniques including interviews, observation, and documentation. The research informants were selected purposively and included the Village Head, the BUMDes Chairman, Business Actors, and the Community. The research results show that the transformation of village-owned enterprises (Bumdes) thru community-based tourism (CBT) has had a positive impact in three main aspects. First, community participation is evident thru involvement in tourism management, MSME development, and environmental and cultural preservation activities. Second, BUMDes institutions play a strategic role in professionally managing Tirto Kencono floating tourism, creating jobs, and increasing village original income (PAD). Third, there is an increase in community income thru economic circulation and the development of MSME products. However, challenges still exist, such as human resource capacity, uneven distribution of benefits, and suboptimal community participation in tourism planning. This research concludes that transforming village-owned enterprises (BUMDes) thru community-based tourism (CBT) can serve as a model for sustainable tourism development that strengthens village welfare and independence, provided there is increased community capacity, institutional strengthening, and broader promotion.

Keywords: Transformation, Community Based Tourism, Tourism Development, Community Empowerment, Tourist Village