PENGARUH WORD OF MOUTH, KUALITAS MAKANAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI BASO ACI CUANKI PONOROGO



Maulida, Alfi Rizky (2023) PENGARUH WORD OF MOUTH, KUALITAS MAKANAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI BASO ACI CUANKI PONOROGO. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

This study’s aims to determine the word of mouth effect of foodL quality and serviceL quality on Lpurchasing decisions at Baso Aci Cuanki Ponorogo. The population in this study were all consumers in Baso Aci Cuanki, Ponorogo, with a total sample of 100 respondents. Data collection techniques by Ldistributing Lquestionnaires to respondents. The data analysis Lmethod used is multiple linear regression. The results of the study prove: 1) Word of Mouth has a significant positive effect on purchasing decisions, namely 0.000. 2) The effect of food quality on purchasing decisions has a significant positive effect that is equal to 0.000. 3) The effect of food quality on purchasing decisions has a significant positive effect that is equal to 0.000. 4) Word of mouth, food quality, and service quality simultaneously influence purchasing decisions by 44%, the remaining 56% are influenced by other variables outside the research.
Keywords: Word Of Mouth, Food Quality, Quality Service, Buying Decision

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Word Of Mouth,Food Quality,Quality Service,Buying Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic
Depositing User: fe . userfe
Date Deposited: 09 Mar 2023 07:22
Last Modified: 09 Mar 2023 07:22
URI: https://eprints.umpo.ac.id/id/eprint/11107

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