ANALISIS PENGARUH ONLINE CUSTOMER REVIEW, WORD OF MOUTH DAN BRAND TRUST PADA MINAT BELI PRODUK KOSMETIK (STUDI KASUS PADA KONSUMEN DI AGEN NURLAILI DRW SKINCARE)

"This study aims to determine the influence analysis of online customer reviews, word of mouth and brand trust on interest in buying cosmetics (a case study of consumer markets at Nurlaili Drw Skincare agents). The method used in this study is a quantitative method. Data from respondents and analysis using SPSS 2022 software. The population in this study were consumers of Drw Skincare Cosmetic Products. The sample used in this study amounted to 96 respondents with purposive sampling. The results of this study indicate that: (1) There is an influence between Online Customer Reviews on Purchase Intention. (2) There is an influence between Word of Mouth on Purchase Intention. (3) There is an influence between Brant Trust on Buying Interest. (4) There is an influence between Online Customer Reviews, Word of Mouth and Brand Trust on Purchase Intentions.