DAMPAK PENGGUNAAN WIFI TERHADAP PENINGKATAN POTENSI KEGIATAN EKONOMI DI DESA JRAKAH KECAMATAN SAMBIT KABUPATEN PONOROGO

Wi-Fi facilitates the growth of online businesses and e-commerce in urban and rural areas. People can run online shops, market products, and make transactions online easily via Wi-Fi. This provides new economic opportunities for MSMEs and promotes local economic growth. Wi-Fi also plays an important role in reducing the digital divide between urban and rural areas. This will increase the income and growth of umkm in Jrakah village. In this study, the location was chosen because there are business actors who use wifi internet for marketing. This research is descriptive quantitative. Quantitative descriptive research aims to explain, summarize various conditions, situations or variables that arise in the community, with a focus on Jrakah Village in Sambit District, Ponorogo Regency which has an important role in business development and local economy. They also take advantage of the local potential that exists in the village such as natural resources, expertise, and superior products. Business actors in Jrakah village have an important role in driving the wheels of the economy, creating jobs, increasing people's income, and contributing to overall village development. They can also increase their family income by running a business.