FASHION CONSCIOUSNESS , MATERIALISM AND BATIK CLOTHING PURCHASE INVOLVEMENT OF YOUNG CONSUMERS IN INDONESIA

Objective from study This is For know the influence of fashion conscious, materialism and fashion involvement on decision purchase of batik by children young in Indonesia. Population study This is child young dopurchase Indonesian batik products, sum sample study this is of 352 respondents. Where is the amount the obtained with using ISAC tables. Types of research data this is the primary data obtained through deployment questionnaire online using google forms. Method analysis of research data this use SEM method with tool help statistics Smart PLS. Structural Equation Modeling (SEM) is a statistical technique for test estimate connection causal use combination of statistics and asus data causal qualitative. Reason choose using SEM in study This because SEM can test series connection between relatively complex construct in a manner simultaneous as well as capable for confirm dimensions from a draft or factor as well ability for measure relationships that are theoretical. Research results this are fashion consciousness, materialsm, fashion clothing involvement influence to purchases. Novelty from study this that is application consumer culture theory theory (CCT) in analyze decision purchase teenager on batik clothes in Indonesia. Theory This own meaning that majority Somebody moment This consuming goods no based on need everyday but obey more desire and confidence trend .
Keywords : Fashion consciousness, Materialism, Fashion clothing consciousness and Purchase decision.