EFEKTIVITAS KONTEN PROMOSI TERHADAP KESADARAN MEREK DI AKUN INSTAGRAM @WARUNKWOWKWB_PNG



Astuti, Rias Puji (2023) EFEKTIVITAS KONTEN PROMOSI TERHADAP KESADARAN MEREK DI AKUN INSTAGRAM @WARUNKWOWKWB_PNG. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

The rapid development of communication technology cannot be avoided by humans. Today, communication can be done without meeting face to face but can reach a large number of communicants. The existence of the internet in the midst of society makes it easy to convey messages to each other. The internet and social media are the ones that have the most influence. The presence of instgram social media is also utilized by the @warunkwowkwb_png account to promote its products and brands. This study aims to determine the effectiveness of promotional content on brand awareness on Instagram Warunk WOW KWB PNG. This research uses quantitative methods. The results of this study are the effectiveness of promotional content has a negative and significant effect on brand awareness based on a simple regression analysis of -0.434 and with a t test value of -2.001.

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: instagram followers, promotional content, brand awareness
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Science and Political Science > Department of Communication Science
Depositing User: fisip . userfisip
Date Deposited: 05 Sep 2023 04:45
Last Modified: 05 Sep 2023 04:45
URI: https://eprints.umpo.ac.id/id/eprint/12353

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