Pengaruh Brand Image, Electronic Word Off Mouth Dan Consumer Satisfaction Terhadap Pembelian Ulang Dawet Jabung di Kabupaten Ponorogo



agustin, ocaria (2023) Pengaruh Brand Image, Electronic Word Off Mouth Dan Consumer Satisfaction Terhadap Pembelian Ulang Dawet Jabung di Kabupaten Ponorogo. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

ABSTRACT
This study aims to determine the effect of Brand Image, Electronic Word Of Mouth and Consumer Satisfaction on Repurchase of Dawet Jabung consumers in Kab. Ponorogo. The population in this study are consumers of Dawet Jabung. The sample in this study was 100 respondents using a purposive sampling technique. The results of this study indicate that: (1) Brand Image influences Repurchase (2) Electronic Word Of Mouth influences Repurchase (3) Consumer Satisfaction influences Repurchase (4) Brand Image, Electronic Word Of Mouth and Consumer Satisfaction influences Repurchase
Keywords: Brand Image, Electronic Word Of Mouth, Consumer Satisfaction, Repurchase

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: brand image, electronic word off mouth,consumer satisfaction,pembelian ulang
Subjects: A General Works > AI Indexes (General)
Divisions: Faculty of Economic
Depositing User: fe . userfe
Date Deposited: 05 Sep 2023 10:22
Last Modified: 05 Sep 2023 10:22
URI: https://eprints.umpo.ac.id/id/eprint/12384

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