Pengaruh Brand Image, Electronic Word Off Mouth Dan Consumer Satisfaction Terhadap Pembelian Ulang Dawet Jabung di Kabupaten Ponorogo

ABSTRACT
This study aims to determine the effect of Brand Image, Electronic Word Of Mouth and Consumer Satisfaction on Repurchase of Dawet Jabung consumers in Kab. Ponorogo. The population in this study are consumers of Dawet Jabung. The sample in this study was 100 respondents using a purposive sampling technique. The results of this study indicate that: (1) Brand Image influences Repurchase (2) Electronic Word Of Mouth influences Repurchase (3) Consumer Satisfaction influences Repurchase (4) Brand Image, Electronic Word Of Mouth and Consumer Satisfaction influences Repurchase
Keywords: Brand Image, Electronic Word Of Mouth, Consumer Satisfaction, Repurchase