PENGARUH BUDAYA KOREAN POPULAR MUSIC (KPOP) TERHADAP GAYA HIDUP IMPLUSIVE BUYING PADA FANS (Studi Kasus Komunitas K-Popers Madiun)

With the presence of different broad communications, admittance to the
spread of K-Pop culture is presently extremely simple and concentrated. The type
of research used in this research is descriptive quantitative research with survey
methods. Descriptive surveys attempt to explain or record current conditions or
attitudes. This examination is as per the factors involved by scientists in
uncovering or recognizing whether there is an impact of K-Pop culture on the
way of life of fans in the Madiun K-Popers people group. Based on simple linear
regression analysis (bivariate), it shows that K-Pop cultural variables have a
positive influence on the impulsive buying lifestyle of fans. This is indicated by the
significance value (p-value) being smaller than 0.05, namely 0.00. Meanwhile, the
correlation coefficient is 0.720. The impact of K-Pop social factors on the
incautious purchasing way of life of fans is 51.8%. he K-Pop cultural variable
that influences the impulsive buying lifestyle of fans with a total of 69 respondents
who have a cultural tendency for Korean famous music (K-Pop) is remembered
for the high class with a level of 62% with a sum of 43 respondents. In the mean
time, fans' rash purchasing way of life propensities are remembered for the
medium class with a level of 57%, adding up to 39 individuals. There is a positive
influence between Korean popular music (K-Pop) culture on the impulsive buying
lifestyle of fans which is obtained from the Product Moment correlation where the
significance level is smaller than 0.05 (0.00 0.05).
Keywords: K-Pop, Impulsive Buying, Lifestyle