This research was conducted to find out how the Digital Marketing and Product Mix Marketing strategies carried out by the Bangkok Chicken farm “Jawara Perak Farm” so that it can continue to exist until now. This research was conducted at the residence of the farmer “Jawara Perak Farm” located in Duri Village, Slahung, Ponorogo Regency. The method in this research is a qualitative descriptive design. Data collection is done through interviews, observation, and documentation. And using the data analysis method from Miles and Huberman which includes data collection, data reduction, data display, verification and drawing conclusions.
This result showed that: (1) Digital Marketing efforts made by Bangkok Chicken breeders Jawara Perak Farm, namely the selection of digital media to be used for marketing, following the online community and understanding the latest trends developing in society, promoting products through visual-based uploads and discounts, establishing communication with potential customers or customers through media that has been determined for marketing media, conducting evaluations to be able to know the advantages and disadvantages of a series of processes that have been implemented. (2) Product mix marketing efforts made by Bangkok Chicken breeders Jawara Perak Farm, namely determining the quality and foundation of male and female breeds, innovating through the crossbreeding process to produce superior seeds, good at building characteristics to be recognised by prospective buyers, providing services to prospective buyers and regular customers, providing guarantees as a form of responsibility of breeders to buyers to provide a sense of security and comfort, conducting evaluations to be able to find out the advantages and disadvantages of a series of processes that have been implemented.