"ANALYSIS OF SOCIAL MEDIA ACTIVITIES IN FORMING THE IMAGE OF
PONOROGO'S REGENT SUGIRI SANCOKO
(A Study on the Instagram Account @sugirisancoko26 Edition November 2023 –
January 2024)
This research analyzes social media activities in shaping the image of Ponorogo's
Regent Sugiri Sancoko, with a focus on the Instagram account @sugirisancoko26.
Through a qualitative approach, this study explores the types of content posted, posting
frequency, interactions with followers, and responses to feedback. Data collection
methods involve content analysis of Instagram account posts and observation of
interactions.
This study utilizes Frank Jefkins' Image Formation theory, which consists of The Mirror
Image, The Current Image, The Wish Image, The Corporate Image, and The Multiple
Image, to provide a comprehensive understanding of the formation of the image of the
Regent of Ponorogo through the Instagram account @sugirisancoko26. The results
show that Regent Sugiri Sancoko is actively involved in managing the account,
emphasizing direct engagement with the community, promoting government programs
and achievements, as well as transparency and responsiveness in communication. These
social media activities successfully foster closer connections between the Regent and
the community, supporting an image of leadership that is open and caring towards the
needs of the residents. The implications of this research underscore the importance of
utilizing social media as an effective communication tool to strengthen community
support and enhance engagement in regional development.
Keywords: Social Media, Image, Ponorogo Regent"