PENGARUH TINGKAT PENDAPATAN, JENIS KELAMIN, DAN USIA, TERHADAP PERILAKU KONSUMTIF PENGGUNA INSTAGRAM

Putri Wahyuningrum, NIM 20420697, Development Economics Study Program, Faculty of Economics, Muhammadiyah University Ponorogo, Thesis: "The Influence of Income Level, Gender and Age on Instagram User Behavior"
The aim of this research is to determine the influence of income level, gender and age on the consumer behavior of Instagram users. This research uses quantitative research. The number of Instagram social media users in Ponologo is relatively large and we do not yet have clear data so we cannot know for certain the target population for this research. The sampling method uses Non Probability Sampling with the Snowball Sampling technique. against 80 Instagram users. Data collection in this research used a questionnaire to obtain data regarding the consumer behavior of Instagram users. The collected data was then analyzed using Multiple Linear Regression using the SPSS application. The research results show that income level influences the consumptive behavior of Instagram users, gender influences the consumptive behavior of Instagram users and age does not influence the consumptive behavior of Instagram users.
Keywords: Income Level, Gender, Age, Consumptive Behavior