PENGARUH TINGKAT PENDAPATAN, JENIS KELAMIN, DAN USIA, TERHADAP PERILAKU KONSUMTIF PENGGUNA INSTAGRAM

PUTRI, WAHYUNINGRUM (2024) PENGARUH TINGKAT PENDAPATAN, JENIS KELAMIN, DAN USIA, TERHADAP PERILAKU KONSUMTIF PENGGUNA INSTAGRAM. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

	Text (SURAT PERSETUJUAN UNGGAH KARYA ILMIAH) UNIVERSITAS MUHAMMADIYAH PONOROGO.pdf Download (366kB)
	Text (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (877kB)
	Text (BAB I) BAB 1.pdf Download (1MB)
	Text (BAB II) BAB II.pdf Restricted to Repository staff only Download (1MB)
	Text (BAB III) BAB III.pdf Restricted to Repository staff only Download (1MB)
	Text (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (2MB)
	Text (BAB V) BAB V.pdf Restricted to Repository staff only Download (242kB)
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (644kB)
	Text (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB)
	Text (PUTRI WAHYUNINGRUM SKRIPSI FULL) Putri wahyu 20420697 skripsi Full.pdf Restricted to Repository staff only Download (2MB)

Abstract

Putri Wahyuningrum, NIM 20420697, Development Economics Study Program, Faculty of Economics, Muhammadiyah University Ponorogo, Thesis: "The Influence of Income Level, Gender and Age on Instagram User Behavior"
The aim of this research is to determine the influence of income level, gender and age on the consumer behavior of Instagram users. This research uses quantitative research. The number of Instagram social media users in Ponologo is relatively large and we do not yet have clear data so we cannot know for certain the target population for this research. The sampling method uses Non Probability Sampling with the Snowball Sampling technique. against 80 Instagram users. Data collection in this research used a questionnaire to obtain data regarding the consumer behavior of Instagram users. The collected data was then analyzed using Multiple Linear Regression using the SPSS application. The research results show that income level influences the consumptive behavior of Instagram users, gender influences the consumptive behavior of Instagram users and age does not influence the consumptive behavior of Instagram users.
Keywords: Income Level, Gender, Age, Consumptive Behavior

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	Income Level, Gender, Age, Consumptive Behavior
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions T Technology > T Technology (General)
Divisions:	Faculty of Economic
Depositing User:	fe . userfe
Date Deposited:	06 Aug 2024 07:55
Last Modified:	09 Jan 2025 07:24
URI:	https://eprints.umpo.ac.id/id/eprint/14142

Actions (login required)

View Item