ABSTRACT
Utilization of the @pacitanku Instagram Account as a Tourism Information Medium for Pacitan Regency Period January-May 2024

Wedhar Yoga Arthana
20240849
This thesis is entitled the use of the @pacitanku Instagram account as a tourism information medium for Pacitan Regency (posting period in January-May 2024). The aim of this research is to describe the use of the Instagram account @pacitanku as a tourism information medium for Pacitan Regency. The theory used in this research is the 4C theory from Chris Heuer with four indicators consisting of context, communication, connection and collaboration. This type of research is qualitative research using a descriptive approach. Data collection techniques were carried out using interviews, observation and documentation. Analysis was carried out on 13 tourist posts on the @pacitanku Instagram account from January to May 2024. The research results showed that the @pacitanku account fulfilled the aspects of context, communication, collaboration and connection. The @pacitanku account is able to provide content that suits the needs of its followers, conveys the content of messages well to its followers, always collaborates with other Instagram accounts, and interacts with @pacitanku with its followers by tagging followers whose content is reposted and replying to followers' messages
Keywords: use of social media, promotion, tourism