ANALISIS STRATEGI MARKETING PUBLIC RELATIONS KEDAI KOPITIAM HAO PENG MADIUN

With an increasingly thorough understanding of markets and consumers, it is a crucial first step in formulating PR marketing strategies. Kopitiam needs to recognize who their customers are, what they are looking for in their coffee experience, and how their behavior and preferences have changed over time. Through comprehensive market research, kopitiam can identify different customer segments and customize their communication strategies for each such segment.In the context of this research, researchers will conduct descriptive analysis using a qualitative research approach. Qualitative studies are conducted with the aim of deepening the phenomena experienced by the research subjects, such as behavior, perception, motivation, and actions, in depth. The mix marketing strategy implemented by Kopitiam Hao Peng is by implementing eleven elements of a mixed marketing strategy according to Philip Kotler summarized 11P, namely product, price, place, promotions, people, process, physical evidence, packaging, promise, programming, partnership. Shop Kopitiam Hao Peng, expected to always keep the quality of their products. With a commitment toining such quality can grow a sense of customer confidence. And also to be optimized well to aim for business development.