ANALISIS STRATEGI KOMUNIKASI PEMASARAN DIGITAL MENGGUNAKAN MEDIA SOSIAL PADA AKUN INSTAGRAM @glowupcosmetic.id (PERIODE DESEMBER 2024)

NOVITASARI, TRIANA (2025) ANALISIS STRATEGI KOMUNIKASI PEMASARAN DIGITAL MENGGUNAKAN MEDIA SOSIAL PADA AKUN INSTAGRAM @glowupcosmetic.id (PERIODE DESEMBER 2024). S1 thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

ABSTRACT

ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGY USING SOCIAL MEDIA ON INSTAGRAM ACCOUNT @glowupcosmetic.id (PERIOD DECEMBER 2024)

BY
TRIANA NOVITASARI

This study aims to analyze the digital marketing communication strategy implemented by the Instagram account @glowupcosmetic.id. In the digital era, social media has become an important platform for promoting products and building interactions with consumers. This study uses a qualitative descriptive approach, where data is collected through observation, interviews and content analysis. The results show that the social media @glowupcosmetic.id utilizes various communication strategies, such as attractive visual content and active interaction with consumers. This digital marketing communication strategy consists of advertising, sales promotion, public relations, personal selling, direct marketing, interactive marketing, word of mouth marketing, events and experiences. The results of this study indicate that the marketing communication strategy carried out by the admin of the Instagram account @glowupcosmetic.id has succeeded in implementing a digital marketing communication strategy through the Integrated Marketing Communication approach. Overall, this digital marketing communication strategy not only focuses on product promotion, but also creates experiences and education for consumers.
Keywords: Communication Strategy, Digital Marketing, Instagram

Item Type:	Thesis (S1)
Uncontrolled Keywords:	Keywords: Communication Strategy, Digital Marketing, Instagram
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Faculty of Social Science and Political Science > Department of Communication Science
Depositing User:	user fisip
Date Deposited:	19 Mar 2025 04:05
Last Modified:	10 Nov 2025 05:56
URI:	https://eprints.umpo.ac.id/id/eprint/16023

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