PERSEPSI PEMANFAATAN MARKETPLACE, PEMAHAMAN SISTEM INFORMASI AKUNTANSI DAN LITERASI KEUANGAN TERHADAP PENGEMBANGAN UMKM ( Studi Pada Pengrajin Tas Anyaman Di Desa Prajegan

This study aims to determine the perceptions of marketplace utilization, understanding of accounting information systems, and financial literacy on the development of woven bag UMKM in Prajegan Village. This quantitative study used primary data collected through questionnaires distributed to woven bag craftsmen in Prajegan Village. The number of respondents in this study was 30. The results indicate that marketplace utilization influences UMKM development, understanding of accounting information systems influences UMKM development, and financial literacy influences UMKM development.
Keywords: Marketplace Utilization, Understanding of Accounting Information Systems, Financial Literacy