INFLUENCE OF LABELING HALAL AND PRODUCTS CONSUMPTION SAFETY LABELS TO BUYING DECISIONS OF THE MUSLIM COMMUNITY

This research was done to test the influence of labeling halal and product consumption safety labels to decisions making of the Muslim community in Ponorogo. The purpose of this research is to know how much influence of labeling lawful halal and product consumption safety labels to decisions making of the Muslim community in Ponorogo.
The research method used in this research is multiple regressions. The size of the sample of this research is 213 costumers hypermart. While the data used is the primary and secondary data.
Testing the hypothesis test is using the SPSS application 20 for windows.
The results showed that the variable of halal products label affecting Muslim community in taking their purchasing decisions, likewise the variable of product consumption safety label has positive influence on the purchase decision making of Ponorogo Muslim community.

Keywords: halal label, safety products consumption, purchase decision.