Management of Environmental Communication from the Perspective of Public Relations

Corporate Social Responsibility (CSR) is an embodiment of a company’s steps in dealing with issues that are developing in society about the company. One of them is the issue of environmental communication. State Owned Enterprises (SOEs) are obliged to implement CSR as stated in Law No. 40,2007, which is referred to as the Community Development Partnership Program (PKBL). Bank Negara Indonesia (BNI) is one of the SOEs that have implemented a program in the context of environmental communication called BNI Go Green. The focal point of CSR is dynamic and sustainable development. Environmental communication is an issue that must be seriously managed in a company. When it is not managed properly, it will cause a potential crisis in the company. The public relations department or public relations must have a good strategy in terms of environmental communication.