Pengaruh Celebrity Endorse, Desain Produk dan Brand Awareness terhadap Keputusan Pembelian Sepatu Futsal (Studi Kasus pada anggota club futal di Ponorogo).

Utomo, Aprian Dian (2022) Pengaruh Celebrity Endorse, Desain Produk dan Brand Awareness terhadap Keputusan Pembelian Sepatu Futsal (Studi Kasus pada anggota club futal di Ponorogo). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

This study aims to analyze the dominant factors that influence purchasing decisions on several brands of futsal shoes in members of the Futsal Club in Ponorogo. The analysis method used in this study is a quantitative descriptive analysis method. The analysis tool used is factor analysis using SPSS 16. The results of this study show 1), there is the influence of celebrity endorse on purchasing decisions on futsal shoes (case studies on members of the Futsal Club in Ponorogo), 2). There is an influence of product design on purchasing decisions on futsal shoes (case studies on members of the Futsal Club in Ponorogo), 3). There is the influence of celebrity endorse on purchasing decisions on futsal shoes (case studies on members of the Futsal Club in Ponorogo), 4). There is the influence of celebrity endorse, product design, and brand awareness on purchasing decisions on futsal shoes (case studies on members of the Futsal Club in Ponorogo).

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Celebrity Endorse, Product Design, Brand Awareness and Purchase Decisions
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: fe . userfe
Date Deposited: 26 Sep 2022 03:21
Last Modified: 27 Sep 2022 02:20
URI: http://eprints.umpo.ac.id/id/eprint/10477

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