ANALISIS PENGARUH ONLINE CUSTOMER REVIEW, WORD OF MOUTH DAN BRAND TRUST PADA MINAT BELI PRODUK KOSMETIK (STUDI KASUS PADA KONSUMEN DI AGEN NURLAILI DRW SKINCARE)

Faidah, Sri Intan Nur (2023) ANALISIS PENGARUH ONLINE CUSTOMER REVIEW, WORD OF MOUTH DAN BRAND TRUST PADA MINAT BELI PRODUK KOSMETIK (STUDI KASUS PADA KONSUMEN DI AGEN NURLAILI DRW SKINCARE). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

[img] Text (Surat Persetujuan Unggah Karya Ilmiah)
Surat Persetujuan Unggah Karya Ilmiah.pdf
Download (638kB)
[img] Text (Halaman Depan)
Halaman Depan.pdf
Download (701kB)
[img] Text (BAB I)
BAB I.pdf
Download (425kB)
[img] Text (BAB II)
BAB II.pdf
Restricted to Registered users only
Download (739kB)
[img] Text (BAB III)
BAB III.pdf
Restricted to Registered users only
Download (638kB)
[img] Text (BAB IV)
BAB IV.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (BAB V)
BAB V.pdf
Restricted to Registered users only
Download (323kB)
[img] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Download (293kB)
[img] Text (Lampiran)
Lampiran.pdf
Download (1MB)
[img] Text (Skripsi Full Text)
Skripsi Full Text.pdf
Restricted to Repository staff only
Download (2MB)

Abstract

"This study aims to determine the influence analysis of online customer reviews, word of mouth and brand trust on interest in buying cosmetics (a case study of consumer markets at Nurlaili Drw Skincare agents). The method used in this study is a quantitative method. Data from respondents and analysis using SPSS 2022 software. The population in this study were consumers of Drw Skincare Cosmetic Products. The sample used in this study amounted to 96 respondents with purposive sampling. The results of this study indicate that: (1) There is an influence between Online Customer Reviews on Purchase Intention. (2) There is an influence between Word of Mouth on Purchase Intention. (3) There is an influence between Brant Trust on Buying Interest. (4) There is an influence between Online Customer Reviews, Word of Mouth and Brand Trust on Purchase Intentions.

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Online Customer Review, Word Of Mouth, Brand Trus, Minat Beli.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: fe . userfe
Date Deposited: 13 Mar 2023 04:53
Last Modified: 13 Mar 2023 04:53
URI: http://eprints.umpo.ac.id/id/eprint/11143

Actions (login required)

View Item View Item
Umpo Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.