ANALISIS KONSEP STRATEGI DINAS PARIWISATA DALAM BRANDING MAKAM BATHORO KATONG SEBAGAI DESTINASI WISATA DESA SETONO KECAMATAN JENANGAN KABUPATEN PONOROGO

HUDA, SULTON SAMSUL (2023) ANALISIS KONSEP STRATEGI DINAS PARIWISATA DALAM BRANDING MAKAM BATHORO KATONG SEBAGAI DESTINASI WISATA DESA SETONO KECAMATAN JENANGAN KABUPATEN PONOROGO. Skripsi (S1) thesis, UNIVERSITAS MUHAMMADIYAH PONOROGO.

	Text (SURAT PERSETUJUAN KARYA ILMIAH) SURAT PERSETUJUAN.pdf Download (203kB)
	Text (HALAMAN DEPAN) HALAM DEPAN.pdf Download (733kB)
	Text (BAB I) BAB 1.pdf Download (176kB)
	Text (BAB II) BAB 2.pdf Restricted to Repository staff only Download (259kB) | Request a copy
	Text (BAB III) BAB 3.pdf Restricted to Repository staff only Download (141kB) | Request a copy
	Text (BAB IV) BAB 4.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text (BAB V) BAB 5.pdf Restricted to Repository staff only Download (107kB) | Request a copy
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (104kB)
	Text (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (321kB) | Request a copy
	Text (SKRIPSI FULL TEKS) FULL TEKS.pdf Restricted to Repository staff only Download (2MB) | Request a copy

Abstract

This thesis is entitled an analysis of the concept of the tourism service strategy in branding Bathoro Katong grave as a tourist destination in Setono Village, Jangan District, Ponorogo Regency. The purpose of this study was to determine the branding strategy carried out by the Ponorogo district tourism office based on Kotler's theory. In Kotler's theory there are five indicators, namely: benefits, values, culture, personality and users. This research was taken by means of observation and interviews with the tourism office and also the people of Ponorogo district. For the satisfaction and response of the community, it is very important in realizing the branding strategy formed by the tourism office. Bathoro Katong Tomb is a cultural heritage and religious tourism spot in Ponorogo Regency with customs and culture which is complemented by routine activities held every year which aims to attract tourists to come to Bathoro Katong Tomb in Ponorogo Regency. The tomb of Bathoro Katong is a royal historical heritage site by not forgetting to include the relationship between the tomb and the chronicle of Ponorogo as well as the founding of the city of Ponorogo.

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	Brand, Branding, Tourism
Subjects:	H Social Sciences > HX Socialism. Communism. Anarchism
Divisions:	Faculty of Social Science and Political Science > Department of Communication Science
Depositing User:	fisip . userfisip
Date Deposited:	14 Sep 2023 02:02
Last Modified:	14 Sep 2023 02:02
URI:	http://eprints.umpo.ac.id/id/eprint/12709

Actions (login required)

View Item