Mas'ulla, Wahibatul (2024) STRATEGI PROMOSI WISATA PEMERINTAH KABUPATEN PONOROGO MELALUI PROGRAM EKOSISTEM PARIWISATA. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.
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Abstract
This research aims to understand the Ponorogo Regency government's tourism promotion strategy through the tourism ecosystem program using qualitative research methods. Information was collected through interview techniques by determining informants using purposive sampling. The theory that is the main basis is tourism promotion theory which includes four important aspects, namely product, price, place and promotion. Apart from that, this research also uses the triple helix model of collaborative governance theory which emphasizes the importance of collaboration between government, society and the private sector in tourism development. Triple Helix offers an innovative approach in developing the tourism ecosystem. The triple helix model of collaborative governance theory emphasizes the importance of cooperation between government, the private sector and society in designing and implementing policies that have a broad impact. It is hoped that collaboration between these three elements can strengthen the competitiveness of tourism destinations, improve service quality and optimize the tourist experience. This approach focuses on the active involvement of all stakeholders to create holistic and sustainable solutions. The research results show that the Ponorogo Regency Government's main focus in developing the tourism ecosystem has resulted in improving infrastructure, preserving the environment and developing tourist attractions. Close collaboration with local stakeholders, such as business people, communities and academics, has strengthened overall tourism promotion. Optimizing the role of the Center for Geology and Disaster Mitigation (BBGCAM) in the Ponorogo Regency tourism ecosystem is also an important focus, which does not only focus on economic aspects, but also on social, cultural and environmental dimensions. Synergy between the government, community and entrepreneurs is the key to success in developing tourism in Ponorogo Regency. The government provides the necessary policy and infrastructure support, the community is actively involved in the promotion and management of tourist destinations, while entrepreneurs provide quality services and facilities. With good cooperation between these three parties, tourism in Ponorogo Regency can develop sustainably, provide equitable economic benefits, and preserve culture and the natural environment. This research shows that the application of the triple helix collaborative governance theory model is very relevant in the context of tourism ecosystem development, which demands effective and mutually beneficial collaboration between all parties involved.
| Item Type: | Thesis (Skripsi (S1)) |
|---|---|
| Uncontrolled Keywords: | Tourism promotion, Tourism Ecosystem, Government, Collaborative Governance, Ponorogo Regency |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) |
| Divisions: | Faculty of Social Science and Political Science > Department of Government Science |
| Depositing User: | fisip . userfisip |
| Date Deposited: | 12 Aug 2024 04:36 |
| Last Modified: | 12 Aug 2024 04:36 |
| URI: | http://eprints.umpo.ac.id/id/eprint/14253 |
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