ANALISIS PERSONAL BRANDING JASA MAKE UP ARTIST (MUA) MELALUI AKUN INSTAGRAM @READYSUBAGYO_MAKEUP

DWI UTAMI, HARNINGTYAS (2024) ANALISIS PERSONAL BRANDING JASA MAKE UP ARTIST (MUA) MELALUI AKUN INSTAGRAM @READYSUBAGYO_MAKEUP. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

xi ABSTRACT ANALYSIS PERSONAL STRATEGY FOR MAKE UP ARTIST (MUA) SERVICES THROUGH THE INSTAGRAM ACCOUNT @READYSUBAGYO_MAKEUP Ella Elfita Harningtyas Dwi Utami 20240841 This thesis is entitled Analysis Personal Strategy for Make Up Artist (MUA) Services Through the Instagram Account @readysubagyo_makeup. The aim of this research is to find out what the analysis of personal strategy for make up artist services is through the Instagram account @readysubagyo_makeup. This research uses descriptive qualitative, namely research that is directed at providing symptoms, facts or events systematically and accurately regarding the nature of the research and analyzing its truth based on the data obtained. Data collection techniques use interview, observation and documentation techniques. The discussion is analyzed through interview results and using interpretation. There were 5 informants in this research, all of whom were parties related to MUA @readysoebagyo_makeup. The sampling technique in this research was carried out using purposive sampling, using 1 informant as the key informant, namely the owner of MUA Ready Soebagyo and 4 informants, namely 1 commentator and 3 clients of MUA @readysoebagyo_makeup. This research will examine the personal branding used by the owner of MUA Ready Soebagyo using the theory of The Eight Laws of Personal Branding. The research results show that Ready Soebagyo's personal branding fulfills the eight main concepts of Peter Montoya's personal branding. The application of the personal branding concept on Instagram social media has made Ready Soebagyo specialized as a MUA by its customers on Instagram. Keywords: Personal, Branding, Services, Make Up Artist, Instagram

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Keywords: Personal, Branding, Services, Make Up Artist, Instagram
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Science and Political Science > Department of Communication Science
Depositing User: fisip . userfisip
Date Deposited: 23 Aug 2024 05:42
Last Modified: 23 Aug 2024 05:42
URI: http://eprints.umpo.ac.id/id/eprint/14277

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