PENGARUH HEDONIC SHOPPING VALUE DAN UTILITARIAN VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE SEBAGAI VARIABEL MEDIASI PADA KONSUMEN SHOPEE (Studi pada mahasiswa di Universitas Muhammadiyah Ponorogo Jurusan Manajemen)

Puspitasari, Tryasa (2022) PENGARUH HEDONIC SHOPPING VALUE DAN UTILITARIAN VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE SEBAGAI VARIABEL MEDIASI PADA KONSUMEN SHOPEE (Studi pada mahasiswa di Universitas Muhammadiyah Ponorogo Jurusan Manajemen). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

[img] Text (Surat Persetujuan Unggah Karya Ilmiah)
PERSETUJUAN UNGGAH KI TRYASA.pdf
Download (87kB)
[img] Text (HALAMAN DEPAN)
1. HALAMAN DEPAN.pdf
Download (954kB)
[img] Text (BAB I)
2. BAB I.pdf
Download (516kB)
[img] Text (BAB II)
3. BAB II.pdf
Download (754kB)
[img] Text (BAB III)
4. BAB III.pdf
Restricted to Registered users only
Download (620kB)
[img] Text (BAB IV)
5. BAB IV.pdf
Restricted to Registered users only
Download (781kB)
[img] Text (BAB V)
6. BAB V.pdf
Restricted to Registered users only
Download (442kB)
[img] Text (DAFTAR PUSTAKA)
7. DAFTAR PUSTAKA.pdf
Download (440kB)
[img] Text (LAMPIRAN)
8. LAMPIRAN.pdf
Download (1MB)
[img] Text (SKRIPSI FULL TEXT)
SKRIPSI FULL.pdf
Restricted to Repository staff only
Download (3MB)

Abstract

This study aims to determine whether hedonic shopping value and utilitarian value affect impulse buying with shopping lifestyle as a mediating variable for shopee consumers. The method used in this research is quantitative. The data was obtained by distributing questionnaires to the respondents. The population in this study were all students majoring in management at the University of Muhammadiyah Ponorogo class of 2017-2020. The sample used was 100 students with simple random sampling technique. The results of this study indicate that: (1) There is a positive and significant effect of hedonic shopping value (X1) on impulse buying (Y) on shopee consumers. (2) There is no effect of utilitarian value (X2) on impulse buying (Y) on shopee consumers. (3) There is a positive and significant influence on shopping lifestyle (Z) on impulse buying (Y) on shopee consumers. (4) There is a positive and significant effect of hedonic shopping value (X1) on shopping lifestyle (Z) on shopee consumers. (5) There is a positive and significant effect of utilitarian value (X2) on shopping lifestyle (Z) on shoppe consumers. (6) Hedonic shopping value (X1) has an effect on impulse buying (Y) through shopping lifestyle (Z) for shopee consumers. (7) Utilitarian value (X2) has an effect on impulse buying (Y) through shopping lifestyle (Z) on shopee consumers.

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: hedonic shopping value, utilitarian value, shopping lifestyle, impulse buying.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: fe . userfe
Date Deposited: 04 Mar 2022 01:49
Last Modified: 04 Mar 2022 01:49
URI: http://eprints.umpo.ac.id/id/eprint/8708

Actions (login required)

View Item View Item
Umpo Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.