PENGARUH KEPERCAYAAN KONSUMEN, KERAGAMAN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MR DIY PONOROGO
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Abstract
The purpose of this research is to determine consumer trust, product diversity and product quality on purchasing decisions at MR DIY Ponorogo. This research is quantitative research. This population is all Ponorogo consumers who have shopped at MR DIY Ponorogo. The number of samples for this research was 80 respondents which was determined using the Hair formula. The sampling method uses convenience sampling. The analysis method used is smartPLS with a Partial Least Square (PLS) approach. The results of this research found that Consumer Trust, Product Diversity, and Product Quality have a significant influence on Purchase Decisions for MR DIY Products in Ponorogo.
Keywords: Consumer Trust, Product Diversity, Product Quality, Purchasing Decisions
Informasi Item
| Item Type | Thesis (Skripsi (S1)) |
|---|---|
| Uncontrolled Keywords | Consumer Trust, Product Diversity, Product Quality, Purchasing Decisions |
| Subjects | H Social Sciences > H Social Sciences (General) |
| Divisions | Faculty of Economic > Department of Management |
| Date Deposited | 21 Aug 2024 02:52 |
| Last Modified | 03 Nov 2025 07:37 |
| URI | https://eprints.umpo.ac.id/id/eprint/14385 |
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