STRATEGI KOMUNIKASI PERSUASIF FOOD VLOGGER PADA INSTAGRAM AKUN @ariemadione PERIODE JANUARI – JUNI 2024



Abrori, Hasan (2024) STRATEGI KOMUNIKASI PERSUASIF FOOD VLOGGER PADA INSTAGRAM AKUN @ariemadione PERIODE JANUARI – JUNI 2024. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

[thumbnail of SURAT PERSETUJUAN UNGGAH KARYA ILMIAH] Text (SURAT PERSETUJUAN UNGGAH KARYA ILMIAH)
Surat Persetujuan Unggah Karya Ahmad Hasan.pdf
Download (284kB)
[thumbnail of HALAMAN DEPAN] Text (HALAMAN DEPAN)
HALAMAN DEPAN.pdf
Download (722kB)
[thumbnail of BAB I] Text (BAB I)
BAB I.pdf
Download (348kB)
[thumbnail of BAB II] Text (BAB II)
BAB II.pdf
Restricted to Repository staff only
Download (253kB)
[thumbnail of BAB III] Text (BAB III)
BAB III.pdf
Restricted to Repository staff only
Download (148kB)
[thumbnail of BAB IV] Text (BAB IV)
BAB IV.pdf
Restricted to Repository staff only
Download (5MB)
[thumbnail of BAB V] Text (BAB V)
BAB V.pdf
Restricted to Repository staff only
Download (118kB)
[thumbnail of DAFTAR PUSTAKA] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf
Download (122kB)
[thumbnail of LAMPIRAN] Text (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Repository staff only
Download (262kB)
[thumbnail of SKRIPSI FULL TEXT] Text (SKRIPSI FULL TEXT)
SKRIPSI FULL TEXT.pdf
Restricted to Repository staff only
Download (6MB)

Abstract

In the current digital era, social media such as Instagram has become a powerful platform for promoting various products and services, including the food and beverage industry. Food vloggers or culinary content creators like @ariemadione have a significant role in influencing consumer food preferences and lifestyles. This research aims to explore the persuasive communication strategies used by food vloggers on the Instagram account @ariemadione to influence consumer behavior regarding food choices. This research uses a qualitative approach with a case study method. Food Vlogger's Persuasive Communication Strategy on Instagram Account @ariemadione can be analyzed through four main stages, namely Attention, Interest, Desire, and Action. @ariemadione has succeeded in making good use of social media platforms to promote Madiun culinary delights, create active interactions with followers, and continue to improve the quality of the content presented

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Food Vlogger, Instagram, Persuasive Communication
Subjects: H Social Sciences > HV Social pathology. Social and public welfare
Divisions: Faculty of Social Science and Political Science
Depositing User: user fisip
Date Deposited: 09 Sep 2024 00:59
Last Modified: 03 Nov 2025 04:25
URI: https://eprints.umpo.ac.id/id/eprint/15036

Actions (login required)

View Item View Item