PENGARUH E-COMMERCE, DIGITAL PAYMENT, LITERASI KEUANGAN, INKLUSI KEUANGAN, DAN PENGETAHUAN AKUNTANSI TERHADAP KINERJA UMKM HALAL DI KABUPATEN PONOROGO

This study aims to determine the effect of e-commerce, digital payment, financial literacy, financial inclusion, and accounting knowledge on the performance of Halal MSMEs in Ponorogo Regency. The type of research used in this study is quantitative, with primary data. The population of this study was all Halal MSMEs in Ponorogo Regency, totaling 2,015. The sampling method used cluster sampling, the sample obtained was 89 respondents. The data collection technique used a questionnaire. The results of the study show, (1) E-commerce has a positive and significant effect on the performance of MSMEs. (2) Digital payment has a significant effect on the performance of MSMEs. (3) Financial literacy has a positive and significant effect on the performance of MSMEs. (4) Financial inclusion has a positive and significant effect on the performance of MSMEs. (5) Accounting knowledge has a positive and significant effect on the performance of MSMEs. (6) Simultaneously, it was found that the variables e-commerce, digital payment, financial literacy, financial inclusion, and accounting knowledge have a significant effect on the performance of Halal MSMEs in Ponorogo Regency.