PENGARUH INFORMATION QUALITY, ONLINE CUSTOMERS REVIEW DAN BRAND IMAGE TERHADAP KEPERCAYAAN PELANGGAN PRODUK 3SECOND OFFICIAL SHOP DI SHOPEE PADA MAHASISWA FAKULTAS EKONOMI ANGKATAN TAHUN 2021 UNIVERSITAS MUHAMMADIYAH PONOROGO

Yunanto, Umar Fadilah (2025) PENGARUH INFORMATION QUALITY, ONLINE CUSTOMERS REVIEW DAN BRAND IMAGE TERHADAP KEPERCAYAAN PELANGGAN PRODUK 3SECOND OFFICIAL SHOP DI SHOPEE PADA MAHASISWA FAKULTAS EKONOMI ANGKATAN TAHUN 2021 UNIVERSITAS MUHAMMADIYAH PONOROGO. S1 thesis, Universitas Muhammadiyah Ponorogo.

	Text (SYARAT PERSETUJUAN UNGGAH KARYA ILMIAH) Syarat Unggah Karya Ilmiah.pdf Download (400kB)
	Text (HALAMAN DEPAN) HALAMAN DEPAN TERBARU.pdf Download (739kB)
	Text (BAB I) BAB 1 TERBARU.pdf Download (193kB)
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Abstract

Customer trust is a belief in a product offered and is willing to accept the risks obtained in online store transactions. The purpose of this study is to determine: (1) The effect of information quality on customer trust in 3Second Official Shop products. (2) The effect of online customer reviews on customer trust in 3Second Official Shop products. (3) The effect of brand image on customer trust in 3Second Official Shop products. (4) The effect of information quality, online customer reviews and brand image simultaneously on customer trust in 3Second Official Shop products. This research is a quantitative study. The population of this study were students of the 2021 intake of the Faculty of Economics, Muhammadiyah University of Ponorogo. The number of samples in this study was 96 which was determined using the Cochran formula. The sampling method used purposive sampling. The analysis method used was SPSS. The results of this study found that information quality, online customer reviews, and brand image had a significant effect on customer trust.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	Information Quality ; Online Customers Review ; Brand Image ; Customer Trust
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Economic
Depositing User:	Umar Fadilah Yunanto
Date Deposited:	20 Aug 2025 07:29
Last Modified:	05 Nov 2025 02:11
URI:	https://eprints.umpo.ac.id/id/eprint/17077

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