IMPLEMENTASI ETIKA BISNIS ISLAM DALAM MENINGKATKAN KEPUASAN KONSUMEN PADA TOKO HIJAB DENYSA RABBANI CABANG JETIS PONOROGO

Khumaidah, Laelatul (2025) IMPLEMENTASI ETIKA BISNIS ISLAM DALAM MENINGKATKAN KEPUASAN KONSUMEN PADA TOKO HIJAB DENYSA RABBANI CABANG JETIS PONOROGO. S1 thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

The study aims to analyze the implementation of Islamic business ethics in improving customer satisfaction at the Rabbani Denysa Hijab Store, Jetis Ponorogo Branch. The focus of the study includes the application of Islamic business ethics, the opportunities and challenges faced, and the strategies used by the store to improve customer satisfaction. Islamic business ethics not only serve as moral guidelines but also as strategies for building trust, loyalty, and long-term satisfaction. Principles such as honesty (ṣidq), justice (‘adl), trustworthiness, responsibility (mas’uliyyah), and prohibitions against gharar and tadlīs form the foundation of sharia-based business management.
This study employs a descriptive qualitative approach using observation, documentation, and in-depth interviews with employees and consumers. The findings reveal that Rabbani Denysa Hijab Store has implemented Islamic business ethics in its services and operations, such as friendly customer service, honesty in product information, sharia-compliant quality, and fair and transparent transactions. These ethics strengthen customer loyalty and satisfaction. Challenges include limited employee understanding and competition with other stores. However, opportunities remain open amid the trend toward sharia-compliant clothing and increasing consumer awareness of halal and quality products.
Strategies implemented by the Denysa Rabbani hijab store branch in Jetis Ponorogo include strengthening brand identity based on Islamic values, educating consumers through a da'wah approach in service, and optimizing service that is not only transaction-oriented but also focused on value, benefit, and blessings. Thus, the implementation of Islamic business ethics has proven to be a strategic factor in building trust, increasing customer satisfaction, and creating sustainable competitive advantages. The findings of this study provide practical contributions for Muslim business actors, academics, and policymakers in developing Islamic business models that are relevant and adaptive to the dynamics of the modern market.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	Islamic Business Ethics, Customer Satisfaction, Customer Loyalty, Rabbani Hijab Store
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Islamic Studies > Sharia Economics
Depositing User:	laelatul khumaidah
Date Deposited:	01 Sep 2025 07:30
Last Modified:	04 Nov 2025 06:17
URI:	https://eprints.umpo.ac.id/id/eprint/17348

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