PENGARUH VIRAL MARKETING, FEAR OF MISSING OUT (FOMO), DAN LIFESTYLE TERHADAP VISIT DECISION KE MONUMEN REYOG PONOROGO SEBAGAI TEMPAT NONGKRONG GENERASI MUDA

This study aims to determine the influence of viral marketing, FOMO, and lifestyle on the decision to visit the Reyog Ponorogo Monument as a hangout spot for the younger generation. Data collection was conducted by distributing offline questionnaires to respondents. The study population consisted of young people visiting the Reyog Ponorogo Monument for the purpose of hanging out. A sample of 96 respondents was selected using accidental sampling. The results indicate that viral marketing (X1) and lifestyle (X3) have a positive and significant influence on the decision to visit the Reyog Ponorogo Monument as a hangout spot for the younger generation, whereas FOMO (X2) does not have a significant influence on this decision. Viral marketing (X1), FOMO (X2), and lifestyle (X3) simultaneously exert a significant influence on the decision to visit the Reyog Ponorogo Monument as a hangout spot for the younger generation.
Keywords: Viral, Marketing, FOMO, Lifestyle, Visit Decision