PENGARUH BUDAYA ORGANISASI, PERILAKU INDIVIDU DAN KOMUNIKASI TERHADAP SEMANGAT KERJA KARYAWAN PADA PABRIK GONDORUKEM & TERPENTIN SUKUN (PGT SUKUN) PONOROGO

This study aims to analyze how organizational culture, individual behavior, and communication influence employee morale at Pabrik Gondorukem dan Terpentin Sukun (PGT Sukun) in Ponorogo. This study employed a quantitative approach and collected primary data from employees of PGT Sukun in Ponorogo through questionnaires. Data analysis was conducted using SPSS 26.00 software and multiple linear regression analysis. The results of the study indicate that organizational culture, individual behavior, and communication have a significant influence on employee morale. This indicates that improvements in organizational culture, individual behavior, and communication within the company will contribute to increased employee morale. This study is expected to serve as a reference for PGT Sukun in Ponorogo in its efforts to improve employee morale through improvements in organizational culture, individual behavior, and communication.