PENGARUH DIGITALISASI DAN LINGKUNGAN SOSIAL TERHADAP MINAT BERWIRAUSAHA YANG DIMEDIASI OLEH SIKAP BERWIRAUSAHA PADA MAHASISWA PRODI MANAJEMEN UNIVERSITAS MUHAMMADIYAH PONOROGO

This study aims to examine the impact of digitalization and the social environment on entrepreneurial interest, with entrepreneurial attitude as a mediating variable, among students in the Management Program at Muhammadiyah University of Ponorogo. This study employs a quantitative methodology through the distribution of questionnaires to student respondents. The data analysis method used is Partial Least Squares (PLS). The findings indicate that digitalization does not have a significant effect on entrepreneurial interest, suggesting that increased use of digital technology has not yet effectively spurred students’ aspirations to pursue entrepreneurship. Conversely, the social environment has a positive and significant impact on entrepreneurial interest. Furthermore, both the social environment and digitalization have positive and significant effects on entrepreneurial attitudes, and entrepreneurial attitudes effectively serve as a mediating variable in the relationship between the social environment and digitalization on entrepreneurial interest. These findings indicate that social factors and attitude formation have a greater influence on fostering entrepreneurial desire than digitalization does. Therefore, initiatives to increase students’ interest in entrepreneurship should prioritize the creation of a conducive social environment and the development of an entrepreneurial mindset.