This study aims to examine the impact of digitalization and the social environment on entrepreneurial interest, with entrepreneurial attitude as a mediating variable, among students in the Management Program at Muhammadiyah University of Ponorogo. This study employs a quantitative methodology through the distribution of questionnaires to student respondents. The data analysis method used is Partial Least Squares (PLS). The findings indicate that digitalization does not have a significant effect on entrepreneurial interest, suggesting that increased use of digital technology has not yet effectively spurred students’ aspirations to pursue entrepreneurship. Conversely, the social environment has a positive and significant impact on entrepreneurial interest. Furthermore, both the social environment and digitalization have positive and significant effects on entrepreneurial attitudes, and entrepreneurial attitudes effectively serve as a mediating variable in the relationship between the social environment and digitalization on entrepreneurial interest. These findings indicate that social factors and attitude formation have a greater influence on fostering entrepreneurial desire than digitalization does. Therefore, initiatives to increase students’ interest in entrepreneurship should prioritize the creation of a conducive social environment and the development of an entrepreneurial mindset.