English Abstract

Islamic business ethics is a set of values that guides business practitioners in conducting business activities in accordance with Islamic principles. The application of values such as honesty, trustworthiness, justice, ihsan, and halal and tayyib is believed to foster good relationships between business practitioners and consumers. Such relationships have the potential to increase consumer trust and loyalty, which play an important role in business sustainability. This study aims to describe the implementation of Islamic business ethics at Raja Kebab Magetan, analyze its role in increasing consumer loyalty, and identify the factors that support and hinder its implementation.

This study employs a qualitative approach using a case study design. Data were collected through observation, interviews, and documentation involving the owner, employees, and consumers of Raja Kebab Magetan. The data were analyzed through data reduction, data display, and conclusion drawing. Data validity was assessed through source triangulation and technique triangulation.

The results show that Raja Kebab Magetan has implemented the principles of Islamic business ethics in its business activities, including shiddiq, amanah, ‘adl, ihsan, and halal wa tayyib. The application of these values contributes to the development of consumer loyalty, as reflected in consumers’ intention to repurchase, willingness to provide positive recommendations to others, and commitment to remain customers in the long term. The supporting factors for the implementation of Islamic business ethics include consistent product quality, friendly and courteous service, as well as openness and responsibility toward consumers. Meanwhile, the inhibiting factors identified are increasing competition in the culinary business and limited product innovation.

This study concludes that the consistent implementation of Islamic business ethics can strengthen consumer trust, satisfaction, and loyalty. Therefore, Islamic business ethics can serve as an important strategy for maintaining business sustainability and enhancing the competitiveness of culinary businesses.