PENGARUH RELATIONSHIP MARKETING, CUSTOMER SATISFACTION, DAN SERVICE QUALITY TERHADAP REVISIT INTENTION PADA LALIKA BY MARIZA MADIUN

The purpose of this study is to determine the extent of influence of relationship marketing, customer satisfaction and service quality on revisit intention at Lalika by Mariza Madiun. The data used are primary data, secondary data, and from interviews. Primary data is processed based on the results of filling out questionnaires that have been distributed to customers of Lalika by Mariza Madiun. The sample in this study amounted to 150 respondents who can represent customers of Lalika by Mariza Madiun store. The results of this study indicate based on the partial hypothesis (T test) stating that relationship marketing,
customer satisfaction and service quality partially have a significant and positive effect on revisit intention and based on the simultaneous hypothesis (F test) stating that relationship marketing, customer satisfaction and service quality have a significant and positive effect on revisit intention. The stages of relationship marketing, customer satisfaction and service quality implemented by Lalika by
Mariza Madiun have been running as they should, so in this case it needs to be maintained and developed further so that customers remain interested in revisiting intention (return visits).